Messaging Guide 

• Outlines the messaging “north star”
• Emotionally connects the work of LHDs with the values that decision-makers are looking for
• Includes responses to help overcome some common narratives or misunderstanding about LHDs and the services they provide

Handout/One-Pager

• Focuses on statewide themes that can be supported by local impact
• Can be shared with policymakers, community leaders, and elected officials to proactively share about the work of LHDs

PPT Template

• A customizable template that can be enhanced with local stories. Encourages health departments to identify the services that fit into the overarching messaging framework and values (CHA/CHIP, water quality, local coalitions around access to care, opioids, etc.)
• Can be used to talk with decision-makers and the community about the important work you do

Outreach Tactics 

• Designed to provide a topline understanding of communication channels you may consider using to tell the stories of your LTHD. 
• Includes a customizable outreach email for media, best practices for posts and platforms, and ways to be more proactive in your communication. 

Summary of Public Perception Survey

• Surveyed over 1,100 Wisconsin residents
• Benchmarked public awareness of the services and outcomes provided by their local public health department
• Determined public understanding and perceptions of local public health
• Identified aspects of public health that held the most value