News: Public Health

Attorney general announces 'Dose of Reality' campaign

Wednesday, September 23, 2015  
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Attorney general announces 'Dose of Reality' campaign
September 18, Wisconsin Health News

Attorney General Brad Schimel announced a statewide marketing campaign Thursday to raise awareness of the dangers of misusing opioid pain medications and encourage communities to tackle the problem. 

"This is a message of hope and prevention," Schimel said. "We can win this battle and make our state safer and healthier."

The "Dose of Reality" campaign includes TV and radio spots. A new website launched yesterday and contains a  map showing locations of the Department of Justice's drug take back day on Oct. 17. 

Department of Health Services Secretary Kitty Rhoades said opioid painkiller overdoses in the state accounted for 45 percent of the 843 overdose deaths in 2013.

"This is truly a public health crisis, and one that can be eliminated through sharing information about the risks involved in misusing these medications," Rhoades said in the statement. 

The Wisconsin Hospital Association and the Wisconsin Medical Society applauded the effort.

"Wisconsin's hospitals and their emergency departments all too often see the terrible effects of prescription painkiller abuse in our communities, and have been working within their organizations and communities to combat the problem,"  WHA CEO Eric Borgerding said in a statement.

"This epidemic affects people in every demographic throughout our state - all ages, all incomes, all races and all geographies," Dr. Jerry Halverson, society president, said in a statement. "No one can afford to sit on the sidelines if we are to bring this crisis under control."



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